Google is already working on the successors of its popular Google Pixel and Pixel XL smartphones, which it plans to launch in the market soon. The latest buzz suggests that Google is working on its own custom chips for the impending Pixel phones.
This information is courtesy publication Variety, which reveals that Google has hired an ex-Apple chipset architect. The publication cited sources familiar with the matter.
“Google has hired a veteran chip architect away from Apple and is now looking to build its own chips for future versions of its flagship Pixel phone,” the publication revealed.
Google hired Manu Gulati who worked with Apple for nearly eight years and developed the processors specifically used in the Cupertino-based company’s devices. Gulati shared his appointment at Google as the Lead SoC Architect on June 13 through his LinkedIn profile.
Google Working On Its Own Custom Chips?
For the Google Pixel and Pixel XL, the company used Qualcomm’s chipset, which is the norm for almost all the Android smartphone makers today.
However, Gulati’s appointment indicates that moving forward, Google would build its own custom processors to give it more freedom regarding its own products.
The idea of using a custom chip may have come from Google’s rival Apple. Most OEMs use Qualcomm chips, making many of the features and specs identical in all handsets.
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